I Get Laid All The Time

This is my attempt at writing every single day until I die.

Thursday, August 24, 2006

I'm so thirsty...

Billydeesign.jpg
When I lived in Bed-Stuy Brooklyn, I always drank 40 ounce bottles of Colt .45 malt liquor. Either that, or Steel Reserve. Why? Becuase that was what was available. That's what they sell in the stores in poor, predominately black neighborhoods like Bed-Stuy.
But what is malt liquor? Why do they call it, "liquid crack"?
And why is it always available in impoverished neighborhoods? And, perhaps most importantly, why is Seattle, WA trying to outlaw the sale of such malt liquor?
There's a simple explaination for this consumer anomaly.
Poor consumers want and need to get the most for their money. And booze is no exception. So, they reach for malt liquor with the highest alcohol content (one 24-ounce can of Steel Reserve costs $1.39, and has the alcohol content of four shots of whiskey), so what do the producers of these malt liquors do? They target poor minorities through advertisments like the one above. Or this one. But it wasn't always like that.
However, these days, in places like Seattle, the government is creating legislation to ban the sale of malt liquor in certain neighborhoods in an attempt to rid the streets of drunks and... well, the type of people that drink malt liquor. How much malt liquor advertisements influence their target demographic or are merely resultant is up for debate.
What isn't debatable is that this legislature is descriminatory, aimed at a specific consumer: poor minorities.
Quite simply, the mind of the government thinks: "How do we get rid of the people we don't want? Oh, we'll just ban the sale of what they drink!"
And worse yet, it will definately put hard-working shop owners who rely on their malt liquor sales out of business.

1 Comments:

At 9:01 AM, Blogger Dan Gillis III said...

It's a good thing I drink room- temperature Tab soda.

 

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